Case Studies

Paid social that performs.

Chief of Influence monogram
Claudia Sandino
Founder, Chief of Influence · Paid Social

Social Media Director with 17+ years scaling brands from startups to Fortune 500, including highly regulated industries. I pair proven brand frameworks with AI automation to accelerate content velocity, build market authority, and turn audience engagement into measurable pipeline.

$1M/mo
Highest single-account monthly spend
7.8x
ROAS on OpenSky DPA campaigns
2.7x
More leads, same budget
10+
Ad platforms run in-house

Platforms we run

Meta (FB/IG)LinkedIn AdsTikTokYouTubeGoogle AdsX / TwitterRedditSnapchatProgrammatic

Clients

B2B and B2C paid social ads across regulated industries and high-growth marketplaces.

Selected work

Performance, not promises.

AI Insurtech · Lead Generation

Supersure

Spend
$450K / mo
Meta · LinkedIn Ads
View ad library

Supersure is an AI-powered insurtech startup and business insurance brokerage licensed in all 50 states, covering commercial P&C, employee benefits and workers' comp, with intelligent tools that assess a business's risk profile and one app for policies, renewals and claims. Goal: drive completed quote-request form fills from cold audiences, using AI-generated video as the entire creative engine.

$209 → $78
Cost per lead
5,760 / mo
Forms completed
3.9%
Form conversion
3.9M / mo
Video views

Key Wins

  • Built the entire paid ads from scratch: no account history, no creative library, no audience.
  • 5,760 completed quote-request forms a month at a $78 cost per lead, down from $209 at launch.
  • Lead volume up 2.7x on identical budget, from 2,150 forms a month to 5,760.
  • 3.9% form completion on 148,000 landing-page clicks, against a B2B insurance norm nearer 1.5%.
  • 15.6M impressions and 5.4M unique reach a month, with 3.9M video views feeding the retargeting pool that converted.
  • Cutting the form from eleven fields to four lifted completions 84% with no measurable drop in lead quality.
Foodservice Equipment

Server Products

Spend
$178,796
LinkedIn Ads · Meta
View ad library

Server Products is a Wisconsin-based manufacturer of food dispensing equipment and AI-driven automation for quick service restaurants, making the pumps, dispensers and condiment systems used behind the counter in commercial kitchens.

2,352
Leads
$76
Blended CPL
$147 → $61
CPL trend
0.94%
CTR

Key Wins

  • 2,352 qualified leads from $178,796 in total spend, a $76 blended cost per lead.
  • Cost per lead fell from $147 in year one to $61 today, a 58% reduction.
  • Adding Meta as a retargeting layer cut blended CPL by around 37% versus LinkedIn alone.
Marketplace App · B2C + B2B

OpenSky

Spend
$1M / mo
Meta only

OpenSky was a New York-based tech startup owned by Alibaba: an Amazon-style marketplace with an app and web storefront, stocked from Alibaba's supplier network. We ran both DPA and app install ads to drive downloads and purchases, working with Facebook as a direct partner to develop their in-platform shopping experience. They matched our spend dollar for dollar to $1M a month in working media.

7.8x
DPA ROAS
$8.4M / mo
Marketplace revenue
2.4M SKUs
Catalogue live
$48.60
Cost per order

Key Wins

  • Negotiated $460K a month in matched media from Facebook, taking $540K of client budget to $1M in working spend.
  • Ran app install ads alongside DPA to scale the marketplace app, feeding both downloads and in-app purchases from the same media plan.
  • 7.8x ROAS on DPA, turning roughly $680K of monthly dynamic product spend into $8.4M in marketplace sales.
  • Scaled a $1M/month DPA program in direct partnership with Facebook, co-developing their in-platform shopping experience while running dynamic product ads across a 2.4M SKU catalog.
  • Managed end-to-end DPA performance: $48.60 cost per order on a $379 average basket by combining dynamic creative, feed optimization, and automated bidding across a 2.4M SKU catalog.
Investment Management

Abraham Trading Company

Spend
$43,120
LinkedIn Ads · Meta

Abraham Trading Company is a Texas-based commodity trading advisor running managed futures strategies for institutional and accredited investors.

261
Qualified leads
$165
Blended CPL
96%
Accredited
0.84%
Blended CTR

Key Wins

  • 261 accredited-investor leads at a $165 blended cost per lead, from $43,120 in total spend across LinkedIn and Meta.
  • Blended cost per lead still landed at roughly a third of the category benchmark for investor acquisition.
  • Zero compliance escalations. Meta ran retargeting-only, off an accreditation-gated form, to hold the same compliance posture as LinkedIn.
  • 96% of leads met the accredited threshold; the remainder were caught by the qualification step before being counted.
Confectionery · B2B Business Page

Ghirardelli Chocolate

Spend
$38,500
LinkedIn Ads only
View ad library

Ghirardelli Chocolate is a premium San Francisco chocolate maker founded in 1852, selling through retail, foodservice and corporate gifting channels. A dormant LinkedIn business page turned into a working B2B channel, reaching the trade buyers, foodservice partners and prospective hires.

+61%
Follower growth
4.8%
Engagement rate
294
Trade leads
$131
Cost per lead

Key Wins

  • Page followers up 61%, with engagement at 4.8% against a LinkedIn business-page norm nearer 1%.
  • 1.04M reach on $38,500 of LinkedIn spend, with no other platform in the mix.
  • 294 trade and corporate-gifting leads at a $131 cost per lead, from a page that had generated none.
  • One dormant page turned into three working channels: trade, corporate gifting and talent.
Law Practice

Morgan, Akins & Jackson, PLLC

Spend
$8,782
LinkedIn Ads · Meta

Morgan, Akins & Jackson is a regional law practice competing for clients against national legal brands with far larger advertising budgets.

118
Case inquiries
$74
Cost per inquiry
1.41%
Blended CTR
2
Practice areas

Key Wins

  • 118 case inquiries at a $74 blended cost per inquiry, from $8,782 in total spend across LinkedIn and Meta.
  • Cost per inquiry came in well below what the firm was paying per matter through its referral network.
  • 1.41% blended CTR against a legal-category benchmark nearer 0.9% for the combined platforms.
  • Budget concentrated on two practice areas, with Meta layered in for cheaper local reach alongside LinkedIn's job-title targeting.